diff --git a/README.md b/README.md
index fa6ad0b..dd49e58 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# Errbit [![TravisCI][travis-img-url]][travis-ci-url] [![Code Climate][codeclimate-img-url]][codeclimate-url] [![Coveralls][coveralls-img-url]][coveralls-url] [![Dependency Status][gemnasium-img-url]][gemnasium-url]
+# Errbit [![TravisCI][travis-img-url]][travis-ci-url] [![Code Climate][codeclimate-img-url]][codeclimate-url] [![Coveralls][coveralls-img-url]][coveralls-url] [![Dependency Status][gemnasium-img-url]][gemnasium-url] [![Deploy](https://www.herokucdn.com/deploy/button.svg)][heroku-deploy-url]
 
 [travis-img-url]: https://travis-ci.org/errbit/errbit.svg?branch=master
 [travis-ci-url]: http://travis-ci.org/errbit/errbit
@@ -8,6 +8,7 @@
 [coveralls-url]:https://coveralls.io/r/errbit/errbit
 [gemnasium-img-url]:https://gemnasium.com/errbit/errbit.png
 [gemnasium-url]:https://gemnasium.com/errbit/errbit
+[heroku-deploy-url]:https://heroku.com/deploy?template=https://github.com/errbit/errbit/tree/master
 
 ### The open source, self-hosted error catcher
 
@@ -48,18 +49,6 @@ Airbrake, you can just point the `airbrake` gem to your Errbit server.
   </tr>
 </table>
 
-Errbit may be a good fit for you if:
-
-* Your exceptions may contain sensitive data that you don't want sitting on
-  someone else's server
-* Your application is behind a firewall
-* You'd like to brand your error catcher
-* You want to add customer features to your error catcher
-* You're crazy and love managing servers
-
-If this doesn't sound like you, you should probably stick with a hosted service such as
-[Airbrake](http://airbrake.io).
-
 Mailing List
 ------------
 
diff --git a/docs/deployment/heroku.md b/docs/deployment/heroku.md
index 60444ff..bbfeafe 100644
--- a/docs/deployment/heroku.md
+++ b/docs/deployment/heroku.md
@@ -1,8 +1,18 @@
 # Deploy to Heroku
+
+## The Easy Way
+
+If you just want to get started with Errbit and you're not sure how to proceed,
+you can use this deploy button to get a basic deployment running on Heroku.
+
+[![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy?template=https://github.com/errbit/errbit/tree/master)
+
+## The Hard Way
+
 We designed Errbit to work well with Heroku. These instructions should result
 in a working deploy, but you should modify them to suit your needs:
 
-## Clone and prepare the source code repository
+### Clone and prepare the source code repository
 ```bash
 git clone git@github.com:errbit/errbit.git
 cd errbit
@@ -15,10 +25,10 @@ Commit the results:
 git commit -m "Update db/seeds.rb with initial login"
 ```
 
-## Install the heroku toolbelt
+### Install the heroku toolbelt
 [toolbelt.heroku.com](https://toolbelt.heroku.com/)
 
-## Create an app on Heroku and push the source code
+### Create an app on Heroku and push the source code
 ```bash
 heroku apps:create
 heroku addons:add mongolab:sandbox
@@ -30,13 +40,13 @@ heroku config:add ERRBIT_EMAIL_FROM=example@example.com
 git push heroku master
 ```
 
-## Prepare the DB
+### Prepare the DB
 
 ```bash
 heroku run rake errbit:bootstrap
 ```
 
-## Schedule recurring tasks
+### Schedule recurring tasks
 You may want to periodically clear resolved errors to free up space. For that
 you have a few options:
 
@@ -65,11 +75,7 @@ Option 3. Clear resolved errors manually:
 heroku run rake errbit:db:clear_resolved
 ```
 
-## Add the deployment hook
+### Add the deployment hook
 ```bash
 heroku addons:add deployhooks:http --url="http://YOUR_ERRBIT_HOST/deploys.txt?api_key=YOUR_API_KEY"
 ```
-
-## Or Just be lazy
-
-[![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy?template=https://github.com/errbit/errbit/tree/master)
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