diff --git a/colab/plugins/templates/plugins/menu_template.html b/colab/plugins/templates/plugins/menu_template.html
index f24f797..1b9a38e 100644
--- a/colab/plugins/templates/plugins/menu_template.html
+++ b/colab/plugins/templates/plugins/menu_template.html
@@ -1,16 +1,16 @@
 {% for title, links in menu_links.items %}
   {% if links|length == 1 %}
-    {% for text, link in links %}
+    {% for colab_url in links %}
       <li>
-        <a href="{{ link }}">{{ title }}</a>
+        <a href="{{ colab_url.url }}">{{ title }}</a>
       </li>
     {% endfor %}
   {% else %}
     <li class="dropdown">
       <a href="#" class="dropdown-toggle" data-toggle="dropdown">{{ title }} <b class="caret"></b></a>
       <ul class="dropdown-menu">
-        {% for text, link in links %}
-          <li><a href="{{ link }}">{{ text }}</a></li>
+        {% for colab_url in links %}
+          <li><a href="{{ colab_url.url }}">{{ colab_url.display }}</a></li>
         {% endfor %}
       </ul>
     </li>
diff --git a/colab/plugins/templatetags/plugins.py b/colab/plugins/templatetags/plugins.py
index bc62c90..ee34750 100644
--- a/colab/plugins/templatetags/plugins.py
+++ b/colab/plugins/templatetags/plugins.py
@@ -3,18 +3,22 @@ from collections import OrderedDict
 from django import template
 from django.core.cache import cache
 from django.template.loader import render_to_string
-from django.utils.translation import ugettext_lazy as _
+from django.utils.translation import get_language
 
 register = template.Library()
 
 
 @register.simple_tag(takes_context=True)
 def plugins_menu(context):
+
     if context['user'].is_authenticated():
         cache_key = 'colab-proxy-menu-authenticated'
     else:
         cache_key = 'colab-proxy-menu-anonymous'
 
+    lang = get_language()
+    cache_key += '-{}'.format(lang)
+
     menu_from_cache = cache.get(cache_key)
 
     if menu_from_cache:
@@ -23,25 +27,25 @@ def plugins_menu(context):
     menu_links = OrderedDict()
     proxied_apps = context.get('proxy', {})
 
+    # TODO: change name from proxied_apps to something with plugins =)
     for app_name, app in proxied_apps.items():
-        if not app.get('menu'):
+        if not app.get('menu_urls'):
             continue
 
-        menu = app.get('menu')
-        title = menu.get('title', app_name)
-        links = menu.get('links', tuple())
-        if context['user'].is_active:
-            links += menu.get('auth_links', tuple())
-
-        if not links:
-            continue
+        menu = app.get('menu_urls')
+        title = app.get('menu_title', app_name)
 
         if title not in menu_links:
-            menu_links[_(title)] = []
+            menu_links[title] = []
+
+        for colab_url in menu:
+            if not context['user'].is_active and colab_url.auth:
+                continue
+
+            menu_links[title].append(colab_url)
 
-        for text, link in links:
-            url = link
-            menu_links[_(title)].append((_(text), url))
+        if not menu_links[title]:
+            del menu_links[title]
 
     menu = render_to_string('plugins/menu_template.html',
                             {'menu_links': menu_links})
diff --git a/colab/plugins/urls.py b/colab/plugins/urls.py
index 86aab09..a94e938 100644
--- a/colab/plugins/urls.py
+++ b/colab/plugins/urls.py
@@ -14,8 +14,8 @@ for app_name, app in settings.COLAB_APPS.items():
     urls = app.get('urls')
     if not urls.get('include'):
         raise ImproperlyConfigured(undef_url_include_msg)
-    print urls['include']
     urlpatterns += patterns('',
         url(urls.get('prefix', r''), include(urls['include'],
             namespace=urls.get('namespace'))),
-    )
\ No newline at end of file
+    )
+
diff --git a/colab/plugins/utils/menu.py b/colab/plugins/utils/menu.py
new file mode 100644
index 0000000..d071a2f
--- /dev/null
+++ b/colab/plugins/utils/menu.py
@@ -0,0 +1,25 @@
+from django.core.urlresolvers import reverse_lazy
+
+
+class ColabUrl(object):
+    def __init__(self, display, url, auth):
+        self.display = display
+        self.url = url
+        self.auth = auth
+
+
+def colab_url_factory(namespace):
+
+    def url(display, viewname, namespace=namespace, args=tuple(),
+            kwargs={}, auth=False):
+
+        if namespace:
+            rev_viewname = ':'.join((namespace, viewname))
+        else:
+            rev_viewname = viewname
+
+        url = reverse_lazy(rev_viewname, args=args, kwargs=kwargs)
+
+        return ColabUrl(display, url, auth)
+
+    return url
diff --git a/colab/utils/conf.py b/colab/utils/conf.py
index b090ee0..484d301 100644
--- a/colab/utils/conf.py
+++ b/colab/utils/conf.py
@@ -140,8 +140,9 @@ def load_colab_apps():
             if file_name.endswith('.py'):
                 file_module = file_name.split('.')[0]
                 py_settings_d = _load_py_file(file_module, plugins_dir)
-                fields = ['urls', 'menu', 'upstream', 'middlewares',
-                          'dependencies', 'context_processors']
+                fields = ['verbose_name', 'upstream', 'urls',
+                          'menu_urls', 'middlewares', 'dependencies',
+                          'context_processors']
 
                 app_name = py_settings_d.get('name')
                 if not app_name:
@@ -149,6 +150,9 @@ def load_colab_apps():
                     continue
 
                 COLAB_APPS[app_name] = {}
+                COLAB_APPS[app_name]['menu_title'] = \
+                    py_settings_d.get('menu_title')
+
                 for key in fields:
                     value = py_settings_d.get(key)
                     if value:
--
libgit2 0.21.2