diff --git a/app/views/catalog/show.rhtml b/app/views/catalog/show.rhtml
index 259007a..d568c18 100644
--- a/app/views/catalog/show.rhtml
+++ b/app/views/catalog/show.rhtml
@@ -27,5 +27,5 @@
 
 
 <% button_bar do %>
-  <%= button :back, _("%s's products/services listing"), :action => 'index', :id => nil %>
+  <%= button :back, _("%s's products/services listing") % profile.name, :action => 'index', :id => nil %>
 <% end %>
--
libgit2 0.21.2