diff --git a/plugins/metadata/lib/ext/profile.rb b/plugins/metadata/lib/ext/profile.rb
index ce8c3f8..245c3f4 100644
--- a/plugins/metadata/lib/ext/profile.rb
+++ b/plugins/metadata/lib/ext/profile.rb
@@ -5,11 +5,8 @@ class Profile
   metadata_spec namespace: :og, tags: {
     type: proc{ |p, plugin| plugin.context.params[:og_type] || MetadataPlugin.og_types[:profile] || :profile },
     image: proc{ |p, plugin| "#{p.environment.top_url}#{p.image.public_filename}" if p.image },
-    title: proc{ |p, plugin| if p.nickname.present? then p.nickname else p.name end },
-    url: proc do |p, plugin|
-      #force profile identifier for custom domains and fixed host. see og_url_for
-      plugin.og_url_for p.url.merge(profile: p.identifier)
-    end,
+    title: proc{ |p, plugin| if p.nickname.present? then p.nickname else p.name end  },
+    url: proc{ |p, plugin| plugin.og_url_for plugin.og_profile_url(p) },
     description: proc{ |p, plugin| p.description },
 	  updated_time: proc{ |p, plugin| p.updated_at.iso8601 },
     'locale:locale' => proc{ |p, plugin| p.environment.default_language },
diff --git a/plugins/metadata/lib/metadata_plugin/base.rb b/plugins/metadata/lib/metadata_plugin/base.rb
index a54fee4..cfa9f5e 100644
--- a/plugins/metadata/lib/metadata_plugin/base.rb
+++ b/plugins/metadata/lib/metadata_plugin/base.rb
@@ -58,12 +58,7 @@ class MetadataPlugin::Base < Noosfero::Plugin
     end
   end
 
-  # context HELPERS
-  def og_url_for options
-    options.delete :port
-    options[:host] = self.class.config[:open_graph][:domain] rescue context.send(:environment).default_hostname
-    Noosfero::Application.routes.url_helpers.url_for options
-  end
+  include MetadataPlugin::UrlHelper
 
   def helpers
     self.context.class.helpers
diff --git a/plugins/metadata/lib/metadata_plugin/url_helper.rb b/plugins/metadata/lib/metadata_plugin/url_helper.rb
new file mode 100644
index 0000000..ed8a735
--- /dev/null
+++ b/plugins/metadata/lib/metadata_plugin/url_helper.rb
@@ -0,0 +1,23 @@
+module MetadataPlugin::UrlHelper
+
+  def og_domain
+    MetadataPlugin.config[:open_graph][:domain] rescue context.send(:environment).default_hostname
+  end
+
+  def og_url_for options
+    options.delete :port
+    options[:host] = self.og_domain
+    Noosfero::Application.routes.url_helpers.url_for options
+  end
+
+  def og_profile_url profile
+    # open_graph client don't like redirects, give the exact url
+    if profile.home_page_id.present?
+      # force profile identifier for custom domains and fixed host. see og_url_for
+      profile.url.merge profile: profile.identifier
+    else
+      {controller: :profile, profile: profile.identifier}
+    end
+  end
+
+end
--
libgit2 0.21.2