diff --git a/app/models/environment.rb b/app/models/environment.rb
index 53c087d..aeb9ec1 100644
--- a/app/models/environment.rb
+++ b/app/models/environment.rb
@@ -591,7 +591,7 @@ class Environment < ActiveRecord::Base
   # only one environment can be the default one
   validates_uniqueness_of :is_default, :if => (lambda do |environment| environment.is_default? end), :message => N_('Only one Virtual Community can be the default one')
 
-  validates_format_of :contact_email, :with => Noosfero::Constants::EMAIL_FORMAT, :if => (lambda { |record| ! record.contact_email.blank? })
+  validates_format_of :contact_email, :noreply_email, :with => Noosfero::Constants::EMAIL_FORMAT, :allow_blank => true
 
   xss_terminate :only => [ :message_for_disabled_enterprise ], :with => 'white_list', :on => 'validation'
 
diff --git a/db/migrate/20140303173209_move_contact_email_to_noreply_email_at_environment.rb b/db/migrate/20140303173209_move_contact_email_to_noreply_email_at_environment.rb
new file mode 100644
index 0000000..b49fec5
--- /dev/null
+++ b/db/migrate/20140303173209_move_contact_email_to_noreply_email_at_environment.rb
@@ -0,0 +1,16 @@
+class MoveContactEmailToNoreplyEmailAtEnvironment < ActiveRecord::Migration
+  def self.up
+    add_column :environments, :noreply_email, :string
+    Environment.reset_column_information
+
+    Environment.find_each do |environment|
+      environment.noreply_email = environment.contact_email
+      environment.contact_email = nil
+      environment.save!
+    end
+  end
+
+  def self.down
+    say "this migration can't be reverted"
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index afa3e66..2471cbf 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -1,4 +1,4 @@
-# This file is auto-generated from the current state of the database. Instead of editing this file, 
+# This file is auto-generated from the current state of the database. Instead of editing this file,
 # please use the migrations feature of Active Record to incrementally modify your database, and
 # then regenerate this schema definition.
 #
@@ -9,7 +9,7 @@
 #
 # It's strongly recommended to check this file into your version control system.
 
-ActiveRecord::Schema.define(:version => 20140108132730) do
+ActiveRecord::Schema.define(:version => 20140303173209) do
 
   create_table "abuse_reports", :force => true do |t|
     t.integer  "reporter_id"
@@ -282,6 +282,7 @@ ActiveRecord::Schema.define(:version => 20140108132730) do
     t.text     "signup_welcome_text"
     t.string   "languages"
     t.string   "default_language"
+    t.string   "noreply_email"
   end
 
   create_table "external_feeds", :force => true do |t|
--
libgit2 0.21.2